Shows used for this page:. Note: Percentage commercial time varies from show to show so those years with only a single show should be considered as having a large error bar. For those preferring a visual representation, here's a chart of the percent of time spent watching commercials versus the year of the show:.
The graph suggests there are two independent commercial inflation periods. From to the percent increased very rapidly then suddenly leveled off at 18 percent.
After 20 years at this level it began increasing again, but at a slightly slower rate. It appears that starting with the percent commercial time may have hit another plateau at 30 percent. It will be interesting to see if this continues to be the case. Perhaps the networks have discovered that adding more commercials drives people away from their shows.
An interesting change in the timing of commercials took place in Previously, the longest commercial breaks took place at the top of the hour when programs changed. In Fall of I noticed that many programs jumped directly from the end of the previous program to the beginning of the next program.
Networks may have found that doing so prevents people from changing channels. An interesting data point is that the commercial time for NCIS, the number 1 rated show in , was the lowest of the four shows measured. I had expected it to be the highest because I assumed time fees are highest for the top ranked show so the owning network would want to fit in as many commercials as possible.
Online Resources. View All Programs and Degrees. Campus Locations Campus Locations. Admissions Admissions. Paying for College Paying for College. About About. Television is perhaps the most influential medium used for advertising. SS: What makes TV advertising unique from other forms of media? SS: What are the pros and cons of advertising on TV?
Back To Blog. Children Advertising which could be deemed inappropriate for younger viewers should be scheduled accordingly, such as post-watershed. Medical products need to have been approved by the appropriate regulatory bodies. Click below for further information. Legal aspects of TV and Radio advertising. Complaints About Broadcast Advertising pdf. These complaints concern a wide variety of issues, including: The nature of the products being advertised The timing of certain ads Commercials believed to be indecent or in poor taste False and misleading advertisements Are there laws limiting material that stations can broadcast?
What if I think a specific ad is false or misleading? Tuesday, January 12,
0コメント